One Saturday to Dream Fearlessly / Brand Experience / American Family Insurance (client)

Cavemen TV spots goose brand awareness. Meaningful shared experiences ignite lasting brand passion.

PACKING SEATTLE.jpg

Geckos, Emus, Mayhem, oh my! When competitors with (seemingly) infinite media budgets practice quantity-over-quality advertising, how’s a mid-sized insurer from Wisconsin supposed to break through?

Challenge

Solution

I created One Saturday to Dream Fearlessly, a series of five tent-pole experiences demonstrating the power of AmFam’s “Insure Carefully, Dream Fearlessly” brand ethos and offering participants something more meaningful than Flo—opportunities to come together and give back to their local communities alongside celebrity Brand Ambassadors.

Legendary Social Media

Social & Earned Media that exceeded benchmarks by 234%

“Working together for an awesome cause! Thank you, @amfam, for such a fun and inspiring day!”

Click above to read on NYTimes.com or view as PDF.

“It was amazing to see people come together to help our community! One Saturday was truly inspiring!”

Compelling Content

Real People + Big Names = Storytelling that Inspires

Year in Review

I create transformative experiences that ignite lasting brand passion.

TL;DR

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IMEX Break Free