We created original vignettes highlighting seven workers who wear Vestis uniforms. Each was crafted around the idea that while “others see dirty laundry,” Vestis sees the people behind the well-worn overalls, lab coats, and aprons.

For the Analyst Day activation, we designed and built four mini-experiences that used Vestis products to help tell each story, like a tomato-stained apron from Sandello’s, an Italian restaurant fighting to make its mark.

To up the ante for the Bell Ringing activation, deployed twelve actors across three custom stages, each featuring a unique vignette. We even had a three-piece brass band that got everyone, including our clients, dancing on Wall Street—but only after our fictional musical instrument company “repaired” the trumpeter's horn.